DEA Delays Rescheduling, Best in Grass Awards & Cannabis Education with Alpine IQ’s West Paschal

 In this Halloween-themed episode, Don sets the tone by reflecting on the perfectly spooky fall atmosphere in Chicago, where high winds and gray skies make the season’s colors pop. He shares highlights from the latest hemp industry updates in the News Joint Wrap and takes listeners through a full breakdown of the Best in Grass Illinois Awards, celebrating this year’s winners and recounting connections made at the event. Don also shares a meaningful moment with a listener who thanked him for the show’s impact on their family. The episode's main feature is an in-depth interview with West Paschal of Alpine IQ, exploring how cannabis businesses can better connect with their customers and educate the public as legalization spreads. Don and West discuss the challenges cannabis businesses face, the importance of consumer education, and the current legal climate. Lastly, Don covers breaking news that the DEA’s long-awaited administrative hearing on cannabis rescheduling, initially set for December 2, has been unexpectedly delayed to early 2025, leaving the industry in suspense for just a bit longer.